Sabina Bonnici


Sabina Bonnici

Sabina Bonnici was invited to partner with established theatre company Ready Fire Aim, to produce The Party and brings with her a particular focus on creating engagement using digital tools.

Sabina Bonnici has over 15 years experience of producing multi-platform content. Having started her career in traditional media, producing radio, television, and short film, she was soon lured by bright, shiny, digital things and crossed over to produce content and media online.

Since setting up FizzyThinking in 2006, Sabina has worked with start-ups, creative agencies, established brands, and cultural organisations, including a very enjoyable stint as Acting MD of (the digital arm of international advertising agency Cawley Nea/TBWA).

She has strategised, produced, and launched a broad spectrum of award-winning digital goodies including websites, e-commerce, e-learning platforms, various mobile and social apps, and cross-media campaigns. A selection of work can be viewed at

Sabina is currently developing transmedia experiences for theatre and television that involve digital engagement. She continues to help organisations and companies with their audience engagement strategies, telling and spreading stories across multiple platforms.

She is also an occasional actor on stage and in film.